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(30 Nov 2006)
New Coltalin GP Extra TV Commercial Launches Today
A new Coltalin GP Extra TV commercial launches today. Using a refreshing purple as the keynote color, the TV commercial has a smooth flow and quick pace. Coupled with Eric Kok Man-Fai's lively voice-over, the TV commercial is certain to impress the audience.
The TV commercial highlights Coltalin GP Extra's competitive edge, which is the capability of preventing cough. Coltalin GP Extra can stop runny nose and prevent the backflow of nasal discharge that would otherwise irritate the throat and provoke cough. With Coltalin GP Extra, cough hardly develops and can actually be prevented.
Coltalin GP Extra not only relieves cold & flu and cough, it helps to prevent cough, too. It is simply in a class of its own.
(22 Sep 2006)
New Coltalin ND TV Commercial Launches Today
Suffering from the flu while rushing a big project. Feeling drowsy? No way!
A new Coltalin ND TV commercial starts showing today. Produced by computer animation, the TV commercial gives a fresh look to the audience with a young, energetic and cartoonistic presentation. The message is delivered clear enough in the very beginning, that one should never feel drowsy at important moments even when suffering from the flu. It is Coltalin ND, which is able to help the character overcome the flu without causing drowsiness. That's why it is smart.
With non-drowsy formula, Coltalin ND can relieve colds and flu effectively without causing drowsiness.
(28 Jul 2006)
New Decaugh II TV Commercial On Air in July
A new Decaugh II TV commercial, which includes two versions, made its first appearance on major TV stations in HK starting from 6th July. The new commercial is unique and intentionally employs the ‘retro’ concept and cartoonizes the characters and visual. The whole TV commercial simply delivers the product benefits of Decaugh II.
Decaugh II, with ADM cough suppressant and Mucolytic formula, quickly loosens phlegm and calms coughing and short of breath. It is also much easier to take and carry around than cough syrup.
*ADM – 2-Amino-3, 5-dibromobenzyl (cyclohexyl) methylamine.
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(28 Mar 2006)
All-New
Magsil Lemon
An Effective and Pleasant Tasting Antacid
Hong Kong is a place where the rhythm never slows down. The combination of great pressure from work and lack of sleep can easily bring about stomach ache and excessive acid in the stomach. Also, eating and drinking too much will cause symptoms of gas and indigestion.
The all-new Magsil Lemon is a chewable tablet with a refreshing lemon taste. It is an antacid and anti-gas medicine which can neutralize stomach acid, relieve indigestion, symptoms of gas and heartburn effectively. Magsil Lemon is sugar free and its ingredients will not cause constipation.
You wanna relieve symptoms of gas, hyperacidity, indigestion or heartburn?
Magsil Lemon can help.
(5 Dec 2005)
Fortune
Pharmacal Donates RMB 1 Million to Foshan University
To Set Up Scholarship
Fortune Pharmacal set up a ‘Fortune Pharmacal Scholarship’ amounting Rmb 1 million for the Foshan University in mainland China in June this year. The objective of the scholarship is to recognize those students who have the enthusiasm to service the poor regions, and those who excel in every aspect of their lives. The scholarship encourages the students to study hard to exceed.
Early in 2002, when Foshan University's board of directors was established, Fortune Pharmacal had donated HKD 100,000 to a special fund of the university for supporting the youths and the society.
It has been the tradition of Fortune Pharmacal to care about peoples’ health, and to show concern to the youth development, both academic and moral. We hope that there will be more and more outstanding young people coming up to serve our country and society.
(1 Aug 2005)
New Overwrap with Community Chest Imprint for Cold & Flu Series
A new transparent wrapping paper, imprinted with “Fortune Medicine Supports The Community Chest”, has started to be seen on our Cold & Flu product series. The message is to remind our customers that we act together to support the Community Chest.
This year (2004/2005), we have decided to set aside part of our product sales for the Chest. As we foresee that the campaign will receive good response from the community, we have donated HK$1 million to the Chest in advance to show our support. In other words, every customer is a donor for this worthy cause.
Products with
the new overwrap include Coltalin (24pcs), Coltalin ND (12 and 24pcs),
Coltalin GP (24pcs), Coltalin GP Extra (8 and
24pcs),
and Children’s
Coltalin (24pcs). Coltalin GP (8pcs) and Children’s Coltalin Cold & Flu
(16pcs) will come next.
(30 Jun 2005)
Fortune Pharmacal Supports SPCA Summer Roadshow 2005
SPCA Summer Roadshow 2005 will be kicked off on 2 July 2005. The program is set to last until 28 August 2005 on every saturday and sunday in various big shopping malls in the territory.
There will be different activities in each roadshow event which include charity sale, raffle ticket sale, celebrities sharing their pet raising experience, and pet contest, etc.
To show our support to the cause, Fortune Pharmacal has promised to give out NoFroZic to those who buy the raffle tickets.
(4 Jun 2005)
Brand New NoFroZic TV commercial On Air Today
A brand new NoFroZic TV commercial begins to broadcast in Hong Kong today.
The NoFroZic TV commercial features popular singer Joey Yung, who tells a tiny secret to the audience that ‘she sings so well all because of NoFroZic. And she counts on NoFroZic to have received so many awards!’
NoFroZic is a tasty lozenge. Its active ingredient* can effectively prevent and relieve sore throat, oral infection and bad breath. NoFroZic is sugar free and is suitable for diabetics. 3 refreshing flavors are available – cool mint, lemon mint and strawberry mint. Try it. It’s so coo...ool ! !
*NoFroZic – N.N-Decame-thylenebis (4-amino-2-methylquinolinium chloride)
(11 Apr 2005)
New Coltalin GP Extra TV commercial Broadcasts Today
The latest Coltalin GP Extra TV commercial begins to broadcast on major terrestrial TV channels in Hong Kong today.
The 20-second TV commercial tells the audience that Coltalin GP Extra can help the creative director to get over cold & flu and chesty cough and resume his work quickly. Inspirations keep flowing again.
Coltalin GP Extra is an effective cold & flu and chesty cough remedy, which can quickly and effectively relieve the symptoms all at once.
(23 Feb 2005)
Fortune Pharmacal Donates HK$1 Million to HK Community Chest
Fortune Pharmacal cares about our society and has been actively involving in charity. We donate HK$1 million to The Hong Kong Community Chest for the year 2004/2005. When you purchase any Fortune Pharmacal products, you automatically make a donation to the Community Chest.
Over the years, Fortune Pharmacal is continuously making donations (cash or medicines) to support different charitable organizations and social services organizations. For example, in 2003 we made donation to the UBS SARS Research Foundation which provides funding for research into SARS conducted by the University of Hong Kong. We sponsored HK$300,000 to the Helping Hand in running a cookie campaign in 2001, donated HK$750,000 to the Community Chest in the year 2000/2001, donated HK$200,000 to The Hong Kong Cancer Fund in 1999, donated medicines worth HK$10 million to the flood disaster victims in eastern China in 1991 and medicines worth HK$400,000 to the Tung Wah Group of Hospitals in 1990.
(4 Feb 2005)
A Reminder from Fortune Pharmacal
You can easily catch a cold, flu or cough in fluctuating weather conditions. Depending on your symptoms, you can choose among Coltalin, Coltalin ND, Coltalin GP or Coltalin GP Extra. Please go to our Products page (Cold & Flu Series) for details.
(27 Jan 2005)
Coltalin TV Advertisement Song Snatches
Gold Award in 2004 Solid Gold Top Ten Music Awards
The song in our Coltalin TV commercial, Heart Illness, was sung by Joey Yung. The Gold award was given for the Most Popular Advertisement Songs category at the 2004 Jade Solid Gold Top Ten Music Awards.
(15 Jan 2005)
Coltalin TV commercial topped advertisement recall chart
Our Coltalin TV commercial which featured local pop star Joey Yung, was rated by Media (14 Jan 2005 issue) as the top-of-the-mind TV commercial. The people surveyed were shown a list of TV commercials and were asked which TV commercial they could recall. The result: 93% of the people could recall the TV commercial, bringing it to the top position of the chart.
The 30-second Coltalin TV commercial campaign was run from October to December 2004 in Hong Kong and was aired on major local terrestrial TV channels.
Remark: The research was conducted by Synovate. OMD provided the list of TV commercials for the research.
(14 Jan 2004)
Fortune
Pharmacal – Winner of
2003 Hong Kong Top Ten Brandnames Awards
Fortune Pharmacal is very pleased to announce that the Fortune brand was named one of the 2003 Hong Kong Top Ten Brandnames.
Organized by the Chinese Manufacturers’ Association of Hong Kong on an annual basis, the Hong Kong Top Ten Brandnames Awards aim at recognizing outstanding brands among enterprises in Hong Kong. Winners are carefully selected based on stringent criteria including reputation, product distinctiveness, innovation, quality, image and packaging, and environmental performance.
Being one of the top ten brands, it represents a solid testimony of Fortune Pharmacal’s pursuit of excellence, top quality and caring attitude. We will try our very best to introduce more different types of medicine to the general public so as to protect you from illnesses.
(13 Jan 2004)
Fortune Pharmacal Celebrates 50th Anniversary
It has been 50 years since Fortune Pharmacal’s establishment in 1954. All these years, Fortune Pharmacal has been playing the role of a ‘family doctor’. We have been developing different kinds of good quality medicines to meet your needs. Fortune Pharmacal sincerely thanks you for your continuous support.
